PLANET FITNESS

Branding Guide

Canisius College Project

Project Details:
Class assignment to re-brand a company that needed a change or update. Main objective was to create a new logo that would represent their brand better. Then create a complete branding style guide to showcase the new look.


  • Professor - Ben Dunkle
  • Date - Fall 2014 Semester
  • Skills/Tools Used - Illustrator and InDesign
Download Planet.zip
Example 1 Example 2 Example 3 Example 4 Example 5